Google has officially launched AI Mode as a core feature within Google Search, marking the end of the Search Generative Experience (SGE) beta phase. The new interface generates conversational summaries above organic results for the majority of queries.
The move signals a fundamental shift in how search engines operate: rather than directing users to websites, AI Mode synthesizes information into a single answer. Initial data from marketing agencies shows click-through rates (CTR) on organic results have dropped 15–30% for informational queries in early testing regions.
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Bisnis yang bergantung pada informational traffic untuk top-of-funnel awareness perlu memikirkan ulang strategi konten mereka. Fokus bergeser dari "ranking #1" ke "menjadi sumber yang dikutip AI" — sebuah paradigma yang disebut Generative Engine Optimization (GEO).